InventoryManufacturing TipsSales SKU Rationalization: Cutting Complexity Without Hurting Your Sales A large product portfolio often indicates growth. But too many SKUs can create costly problems for a manufacturer. It ties up cash in inventory, complicates planning, and adds friction across purchasing, production, and fulfillment. SKU rationalization helps manufacturers cut that excess complexity without cutting the products that still matter. By Steve Maurer, IME 14 min read