InventoryManufacturing TipsSupply Chain The Bullwhip Effect – How Does It Affect Your Supply Chain and Profits? It started as a study on baby diaper consumer demand variability by Procter & Gamble in the 1960s and was quickly adapted into a role-play simulation by the MIT Sloan School of Management called “The Beer Game.” But the bullwhip effect’s impact on manufacturers and supply chain management is anything but fun and games. By Steve Maurer, IME 16 min read
