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Peitscheneffekt
InventarisierungLieferkettenmanagementTipps
Der Bullwhip-Effekt – Wie wirkt er sich auf Ihre Lieferkette und Ihre Gewinne aus?

Der Bullwhip-Effekt, zu Deutsch auch Peitscheneffekt, entstand ursprünglich aus einer Studie von Procter & Gamble aus den 1960er Jahren über die Schwankungen der Verbrauchernachfrage nach Babywindeln. Anschließend wurde er schnell von der MIT Sloan School of Management in eine Rollenspielsimulation namens „The Beer Game“ übernommen. Die Auswirkungen des Bullwhip-Effekts auf Hersteller und das Lieferkettenmanagement sind […]

By Steve Maurer, IME 18 min read

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