{"id":7619,"date":"2021-03-09T09:48:04","date_gmt":"2021-03-09T09:48:04","guid":{"rendered":"https:\/\/www.mrpeasy.com\/blog\/?p=7619"},"modified":"2023-01-23T14:08:18","modified_gmt":"2023-01-23T14:08:18","slug":"manufacturing-branding","status":"publish","type":"post","link":"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/","title":{"rendered":"Manufacturing Branding &#8211; Marketing ABC for Small Manufacturers"},"content":{"rendered":"\n<p>Branding your manufacturing company could be the difference between success and staying afloat. Here is why and how you should develop a brand and use it to market your manufacturing business.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"610\" src=\"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-marketing-e1615282644472.jpg\" alt=\"manufacturing-branding-marketing\" class=\"wp-image-7625\" srcset=\"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-marketing-e1615282644472.jpg 1000w, https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-marketing-e1615282644472-300x183.jpg 300w, https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-marketing-e1615282644472-768x468.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<!--more-->\n\n\n\n<p><em>You can also listen to this article:<\/em><\/p>\n\n\n\n<iframe loading=\"lazy\" title=\"Manufacturing Branding \u2013 Marketing ABC for Small Manufacturers\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=g2u5z-101348e-pb&amp;from=pb6admin&amp;download=1&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;btn-skin=3\"><\/iframe>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #343333;color:#343333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #343333;color:#343333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Why_should_manufacturers_do_branding\" >Why should manufacturers do branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Brand_marketing_myths_debunked\" >Brand marketing myths debunked<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#The_benefits_of_manufacturing_branding\" >The benefits of manufacturing branding<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Brand_recognition\" >Brand recognition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Brand_awareness_and_loyalty\" >Brand awareness and loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Increase_in_demand\" >Increase in demand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#More_power_over_distributing\" >More power over distributing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Larger_margins_and_profits\" >Larger margins and profits<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#B2B_vs_B2C_marketing\" >B2B vs B2C marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Building_a_manufacturing_brand\" >Building a manufacturing brand<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Finding_your_target_audience\" >Finding your target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Competitor_research\" >Competitor research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Establishing_a_core_concept\" >Establishing a core concept<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Creating_your_brand_personality\" >Creating your brand personality<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Setting_your_tone-of-voice\" >Setting your tone-of-voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Creating_a_visual_identity\" >Creating a visual identity<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Best_marketing_channels_for_small_manufacturers\" >Best marketing channels for small manufacturers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Social_Media\" >Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Blogging_and_SEO\" >Blogging and SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#E-mail\" >E-mail<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#Key_takeaways\" >Key takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_should_manufacturers_do_branding\"><\/span>Why should manufacturers do branding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SME manufacturers, especially B2B businesses that produce goods for other companies, are notoriously lackluster when it comes to marketing. It is a serious industry and marketing is often seen as something frivolous and overly expensive. But regardless of whether you sell B2C, D2C, or B2B, the right manufacturing branding and marketing strategies could make the difference between staying afloat and being successful.<\/p>\n\n\n\n<p>Coca-Cola, Apple, Nike, Mercedes-Benz, Intel \u2013 all of these global,\ninstantly recognizable brands were once small manufacturers operating from a\nsingle facility. While it is true that their products have always stood out\nfrom the competition, they have also concentrated on building a strong brand\nand using it to their advantage in their marketing efforts. They started by\nmaking great products and telling stories about them, and became legends doing\nthat.<\/p>\n\n\n\n<p>Telling stories is something that is absolutely unique to\nhumans compared to other life forms on the planet. Stories are intrinsic to the\nhuman experience, we are guided by narratives even in our everyday lives. It is\nhow we learn, how we communicate and connect with others, how we understand and\nmake ourselves understood. The power of stories in unfathomable.<\/p>\n\n\n\n<p>And with a little bit of consistency and work, that power\ncan be harnessed for business purposes.<\/p>\n\n\n<div class=\"banner-v2\">\n    <p class=\"banner-v2__desc\">Make efficiency part of your brand with MRPeasy<\/p>\n    <a class=\"banner-v2__link\" href=\"https:\/\/www.mrpeasy.com\/sign-up\/\" target=\"_blank\" data-ga-event=\"blog_signup_banner_blue\">Try for free<\/a>\n<\/div>\t\t<style>.banner-v2 {\n    float: right;\n    display: flex;\n    flex-direction: column;\n    justify-content: center;\n    align-items: center;\n    padding: 40px 32px;\n    gap: 16px;\n    width: 356px;\n    height: 205px;\n    background: linear-gradient(199.68deg, #6084E5 13.17%, #5FA7DD 82.1%);\n    border-radius: 4px;\n    margin-left: 12px;\n    margin-bottom: 12px;\n    margin-top: 15px;\n}\n\n@media (max-width: 767.98px) {\n    .banner-v2 {\n         width: 100%;\n         height: 173px;\n         margin-bottom: 0;\n         margin-left: 0;\n    }\n}\n\n.single__content p.banner-v2__desc {\n    margin: 0 !important;\n}\n\np.banner-v2__desc {\n    width: 292px;\n    font-style: normal;\n    font-weight: 700;\n    font-size: 22px;\n    line-height: 29px !important;\n    text-align: center;\n    color: #FFFFFF;\n    margin: 0 !important;\n    order: 0 !important;\n}\n\n.single__content a.banner-v2__link {\n    color: #FFFFFF !important;\n}\n\n.single__content a.banner-v2__link:hover {\n    color: #003557 !important;\n}\n\na.banner-v2__link {\n    display: flex;\n    justify-content: center;\n    align-items: center;\n    width: 181px;\n    height: 51px;\n    padding: 18px 0;\n    border-radius: 4px;\n    background: #003557;\n    font-weight: 700;\n    font-size: 16px;\n    color: #FFFFFF !important;\n    text-decoration: none !important;\n    order: 1 !important;\n}\n\n.banner-v2__link:hover {\n    background: white;\n    color: #003557 !important;\n}<\/style>\n\t\t\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_marketing_myths_debunked\"><\/span>Brand marketing myths debunked<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Even though it is still often associated with dishonesty,\ngood marketing has nothing to do with lying. In fact, lying is the worst\nmarketing decision you could ever make in our age of readily available\ninformation. It can kill your reputation in only a short time. What you can do,\nhowever, is decide how to present yourself and your products while still\nremaining credible.<\/p>\n\n\n\n<p>The other thing manufacturers are often concerned about is the cost of marketing. Of course, advertisements on traditional media like print newspapers, TV, and radio are still too expensive for small manufacturers to be used consistently. But the internet has done a lot for leveling the playing field, providing platforms like social and digital media where advertisement costs are much lower or even nonexistent.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-digital-marketing.jpg\" alt=\"manufacturing-branding-digital-marketing\" class=\"wp-image-7621\" width=\"500\" height=\"334\" srcset=\"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-digital-marketing.jpg 1000w, https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-digital-marketing-300x200.jpg 300w, https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-digital-marketing-768x512.jpg 768w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption><strong>Digital marketing is one of the best ways for small manufacturers to market themselves. Read the full article to find out more.<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_benefits_of_manufacturing_branding\"><\/span>The benefits of manufacturing branding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Branding a manufacturing business takes a lot of work but when it is done right, it can also contribute a lot. Here are some of the benefits that a manufacturer can reap with proper branding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_recognition\"><\/span>Brand recognition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Being obscure is a concern any way you look at it. Branding is what makes products recognizable by giving them a visual, verbal, and conceptual identity that would emphasize your company and its values, thereby helping it stand out from the competition. Ideally, manufacturing branding takes you to the point where a potential client hears your company&#8217;s name and already knows what you do. <\/p>\n\n\n\n<p>And the best-case scenario? Your company becomes synonymous with the type of products it offers (like Google has done with search engines, Coke with cola drinks, and Post-Its with sticky notes).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_awareness_and_loyalty\"><\/span>Brand awareness and loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A step further from brand recognition, brand awareness means\nthat a potential customer does not only know what you produce and what your\nlogo looks like \u2013 they know what your products are capable of and even what\nyour company values are. <\/p>\n\n\n\n<p>This, in turn, creates brand loyalty \u2013 fans of your products\nthat do not even care to weigh other options and are always interested in new products.\nA good example of this would be Apple enthusiasts. But do not be deterred by\nthe hugeness of great brands because awareness can also be created on a much\nsmaller scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increase_in_demand\"><\/span>Increase in demand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If the market is aware of your product and you have efficiently\ncommunicated the advantages of using your product, demand for it will naturally\nincrease. Customers are more attracted to products they recognize and retailers\nwant to buy in products that will potentially sell well. Having a strong,\nrecognizable brand and products that reflect your company values can\ndrastically increase demand for your products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_power_over_distributing\"><\/span>More power over distributing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Becoming well-known as a brand will also give you the chance\nto become more independent from agents, retailers, or other distributors.\nFirst, as your brand becomes more recognized, distributors will become willing\nto pay more for your products. Secondly, instead of going shopping for your\nproducts, customers would also start coming directly to you, allowing you to\nsell your products on your own terms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Larger_margins_and_profits\"><\/span>Larger margins and profits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>All of those previous manufacturing branding benefits combined will result in more business and more profits for your company as people are willing to pay more for products that they know and trust. Taking more control over distributing by selling directly to consumers will also allow you to get a bigger cut than what you are getting when selling only to distributors.<\/p>\n\n\n\n<p><em>Learn more about <a href=\"https:\/\/www.mrpeasy.com\/blog\/d2c-direct-to-consumer\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">D2C and How to Sell Direct-to-Consumer<\/a>.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B_vs_B2C_marketing\"><\/span>B2B vs B2C marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You have probably heard people say that B2C purchase\ndecisions are made based on quick emotion and B2B purchase decisions are the\nresults of long logical thinking. This is only somewhat true. <\/p>\n\n\n\n<p>One of the golden rules in marketing is that whether you are\nselling B2B or B2C, you are always selling to people. And all people are driven\nby emotions. In the case of B2B, however, you are often selling to people that\nalso have to \u201csell\u201d your product to other stakeholders in their company. That\nmeans emotions are still in the driver\u2019s seat throughout the process, but logic\nhas put up some road signs and barriers that prevent emotions from diverging\ntoo much.<\/p>\n\n\n\n<p>The B2B process is in most cases also much longer than the B2C one as those products tend to be much more expensive and have a much longer life-cycle.<\/p>\n\n\n\n<p>B2B marketing is therefore generally much more level-headed\nand logic-based than B2C marketing, but creating an emotion either through\ngreat storytelling or spectacular customer service goes a long way still. <\/p>\n\n\n\n<p>What applies for both business models is that even though\nbuilding a product that delivers on your promises is paramount, also catering\nto emotions helps you build personal relationships with your clients that make\nthem come back to you even if it might not be the most rational (i.e.\ncost-effective) thing to do.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-b2c-b2b.png\" alt=\"manufacturing-branding-b2c-b2b\" class=\"wp-image-7627\" width=\"500\" height=\"325\" srcset=\"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-b2c-b2b.png 1000w, https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-b2c-b2b-300x195.png 300w, https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-b2c-b2b-768x499.png 768w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption><strong>Even though in any case, you sell to people, B2B marketing has some pronounced differences compared to B2C.<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_a_manufacturing_brand\"><\/span>Building a manufacturing brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Manufacturing branding is not just slapping a new logo and tagline on your company website. It means consciously and profoundly taking control of the image that your company projects to its customers, and creating your own story. <\/p>\n\n\n\n<p>Chances are that you are not the only player in your niche \u2013 but there are certain aspects to your company that make you unique. By determining what those aspects are and finding a way to communicate them, branding helps you differentiate yourself from the competition, to make you stand out. Follow these basic steps to start establishing a stronger brand for your company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Finding_your_target_audience\"><\/span>Finding your target audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The absolutely first thing to do when starting to\nconsciously build your brand is to identify your target audience. You can do\nthe basic work needed by just thinking about who the average person that uses\nyour product is, or by analyzing your existing customer base. Think about:<\/p>\n\n\n\n<p>Their demographic profile: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>location<\/li><li>age<\/li><li>gender<\/li><li>industry<\/li><li>profession<\/li><li>level of education<\/li><li>etc. <\/li><\/ul>\n\n\n\n<p>Their psychographic profile: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>interests<\/li><li>values<\/li><li>hobbies<\/li><li>etc.<\/li><\/ul>\n\n\n\n<p>This is called creating a buyer persona and it can be a\ntremendous help when building your brand and trying to advertise your products\nin a more affordable and more targeted way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Competitor_research\"><\/span>Competitor research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Next, it would be smart to analyze what your competitors are doing branding-wise. With different market niches, but also in business altogether, there are often brand characteristics that are quite obvious and already widely used and it would do a business no good to emphasize those aspects of themselves. <\/p>\n\n\n\n<p>For example, many B2B businesses pride themselves on making top-quality products and being dependable and personal. When everyone is already using those brand characteristics, you will have to have a very good angle to set yourself apart from others.<\/p>\n\n\n\n<p>Instead, you can look at what others are doing, and then\ntake a different approach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Establishing_a_core_concept\"><\/span>Establishing a core concept<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A core concept is like an axis around which the brand\nrevolves (and evolves). It is the sum of your company philosophy, bringing\ntogether your own and your customers\u2019 values and aspirations in a highly\ncompressed manner \u2013 in a single sentence, or even just one word.<\/p>\n\n\n\n<p>When you verbalize your brand\u2019s core concept, it becomes\nmuch easier to think up marketing strategies and campaigns that would align with\nyour company philosophy and feel like an integrated part of the brand.<\/p>\n\n\n\n<p>For example, a furniture manufacturer could verbalize their\ncore concept as \u201cresponsible comforts\u201d and then create campaigns that say they\n\u201ccreate modern comforts while being environmentally responsible\u201d, \u201cuse\nlocally-sourced materials to make out-of-this-world designs\u201d, \u201cmake the world\ncomfy for people and animals\u201d, etc. The point is to have all your messages\npoint to what makes your company great, to your core concept, through different\nangles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_your_brand_personality\"><\/span>Creating your brand personality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now, taking all the previous steps into account, try to\npicture what your brand would be like if it was a person. You can muster up\nevery little nuance, no matter how small, because the more detailed you are,\nthe more substance your brand personality will have.<\/p>\n\n\n\n<p>You can use <a href=\"https:\/\/iconicfox.com.au\/brand-archetypes\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">brand archetypes<\/a> to create a basis for your brand character and its story. Archetypes are basic collections of personality traits that can be used to categorize people and characters. These are widely used in psychology and have been found to be very useful in marketing as well. <\/p>\n\n\n<div class=\"banner-v1\">\n    <div class=\"banner__text\">\n        <div class=\"banner-v1__title\">The best marketing channel is satisfied customers<\/div>\n        <div class=\"banner-v1__desc\">MRPeasy manufacturing ERP users report a 42% average increase in on-time deliveries.<\/div>\n        <div><a class=\"banner-v1__link\" href=\"https:\/\/www.mrpeasy.com\/sign-up\/\" target=\"_blank\" data-ga-event=\"blog_signup_banner_white\">Try for free<\/a><\/div>\n    <\/div>\n    <div class=\"banner__img\">\n        <img decoding=\"async\" src=\"https:\/\/www.mrpeasy.com\/blog\/wp-content\/themes\/mrpeasy\/assets\/images\/banner.svg\" alt=\"banner\">\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_your_tone-of-voice\"><\/span>Setting your tone-of-voice<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>If you have managed to get an idea of your brand personality, you can create their tone-of-voice in order to start putting words in their mouth. Simply put, the tone-of-voice is the way your brand speaks, the range of vocabulary it uses, its mannerisms, etc. Is it fun and friendly? Serious and concise? Flattering? Provocative? The tone your company communicates with has to align perfectly with its core concept and brand personality. Also, be very aware that proper grammar is essential when trying to look professional.<\/p>\n\n\n\n<p>The tone-of-voice can then be used to create a tagline for\nyour brand, write up your company\u2019s mission and vision statements, and to\ncreate all kinds of marketing copy from product descriptions and advertisement\ncopy to social media posts and customer emails.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_visual_identity\"><\/span>Creating a visual identity<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>And last, but definitely not least, create a visual\nrepresentation of your company. This means not only designing memorable logos\nthat would reflect your company and its values, but also choosing a color\npalette, creating designs for your website and blog, and everything else that\nhas anything to do with visually expressing your corporate identity.<\/p>\n\n\n\n<p>Be sure to read a little bit about geometrical and color psychology, take a look at what famous brands and other companies in your niche have done, and hire a great graphic designer to produce the materials.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/brand-visual-identity.png\" alt=\"brand-visual-identity\" class=\"wp-image-7633\" width=\"500\" height=\"300\" srcset=\"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/brand-visual-identity.png 1000w, https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/brand-visual-identity-300x180.png 300w, https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/brand-visual-identity-768x461.png 768w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption><strong>Creating a visual identity for your brand goes much further than designing a new logo. <\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_marketing_channels_for_small_manufacturers\"><\/span>Best marketing channels for small manufacturers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now when you have established a proper manufacturing brand, you can start communicating with your audience in a more strategically advanced manner. But where should you try to catch your target audience? For small businesses, using traditional marketing channels such as TV, print media, or radio would be way too expensive to do more than once a year. But marketing needs to be consistent in order for it to have an effect on your audience.<\/p>\n\n\n\n<p>Here are the best marketing channels for small businesses\nwith small marketing budgets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media\"><\/span>Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social media platforms are probably the best way to\nintroduce your company to your target audience. You can create a social media\npage for your business and start posting information about your products<\/p>\n\n\n\n<p>The golden rules of social media for businesses are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Keep it short and simple.<\/li><li>Talk less about your product specifications and\nmore about what your product can do for your customers.<\/li><li>Use attractive and interesting visual materials\nalong with great, grammatically correct copy.<\/li><li>Be consistent.<\/li><\/ul>\n\n\n\n<p>A lot of times companies create a social media page and then\nstart flooding the platform with posts. This is a surefire way to ensure that\nmost of your posts go unread because your posts start to compete with each\nother for the attention of<\/p>\n\n\n\n<p>a) your followers<\/p>\n\n\n\n<p>b) the social media platform\u2019s algorithm.<\/p>\n\n\n\n<p>Another mistake that companies make is only posting a couple\nof times a month. This approach does not do them any good either in terms of\nbeing in the picture.<\/p>\n\n\n\n<p>Apart from using Facebook and Instagram, companies can also\nbenefit from using YouTube, LinkedIn, or even TikTok.<\/p>\n\n\n\n<p>Most social media platforms also allow for paid advertising.\nFor example, you can \u201cboost\u201d any post you create so it would reach an audience\nwith a specific demographic profile. By using the platforms\u2019 advertising modules,\nhowever, you will get access to even more options that would allow for even\ngreater audience targeting accuracy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Blogging_and_SEO\"><\/span>Blogging and SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A company blog is a great medium for writing about your\nproducts and your industry as a whole. The key here is to create content that\nyour target audience would find useful or entertaining. This content will bring\nrelevant traffic to your website and ideally direct a portion of it to your\nproducts.<\/p>\n\n\n\n<p>Blogging can also be part of a larger SEO strategy. SEO or\nSearch Engine Optimization means setting up your website so that it would rank\nhigher in search engines such as Google when people search for specific\nkeywords. For example, a bespoke furniture manufacturer would want to rank with\nkeywords such as \u201cbespoke furniture\u201d, \u201ccustom furniture\u201d, \u201cliving room\nfurniture\u201d, etc. That means their website content has to feature these topics\non individual pages (e.g. a page that details their bespoke furniture offering,\nor a category page for living room furniture).<\/p>\n\n\n\n<p>While the main pages on a company website usually\nconcentrate on the company\u2019s products and offerings, a blog could have\ninformation about an array of topics that revolve around their products. For\nexample, a furniture company could write a blog post about interior design tips\nor different types of wood used in the production of hardwood furniture. This\napproach would bring in potential customers that are looking to redecorate\ntheir home or looking for the best materials for new furniture, giving the\nfurniture manufacturer the chance to introduce them to their brand and\nproducts.<\/p>\n\n\n\n<p>What you should never do is to just cram different keywords\ninto your pages \u2013 this tactic worked in the past, but today\u2019s search engine\nalgorithms are so advanced that they can detect all kinds of trickery and\npunish your site for it.<\/p>\n\n\n\n<p>SEO is a real art form and requires a lot of work and\npatience, therefore it would be feasible to hire an SEO professional to improve\nyour website and to do keyword analysis to find out what keywords people are\nusing when searching for products like yours or topics related to your\nindustry. There are, however, some free tools available that allow you to do\nsome basic work.<\/p>\n\n\n\n<p>Like social media platforms, search engines also offer paid\nadvertisement options that could give you results more quickly, but at a cost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-mail\"><\/span>E-mail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>E-mail is another great way to stay in the picture. Many\ncompanies send out weekly newsletters to people that have subscribed to them on\nthe company\u2019s website. These newsletters give out information about new\nproducts, special offers, or point the recipients to other media such as new\nblog posts.<\/p>\n\n\n\n<p>Thanks to new privacy laws, subscription is key in email\nmarketing nowadays. Many countries have made it illegal to use people\u2019s private\ndata (such as email addresses) without their consent. That is why a lot of\ncompany websites have a place where people can subscribe to the company\u2019s newsletter\nin exchange for free templates, coupons, or just the opportunity to get fresh\ninformation about new products and offers.<\/p>\n\n\n\n<p>Like with social media posts, emails have to be concise and to the point. The content of the post should reflect in the subject line in the clearest and most attractive way possible. The email itself should be succinct, easy to read, and feature a link to your website along with a call-to-action.<\/p>\n\n\n\n<p>Many service providers today offer email marketing\nautomation solutions that would allow you to easily plan out your whole month\u2019s\nemails, create triggers that would send out specific emails to clients that\nhave made a purchase or have abandoned their cart in your e-shop, and to\nsegment your contact list and send out emails according to their profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_takeaways\"><\/span>Key takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Manufacturing branding means giving your company a consistent identity that would represent your values and appeal to your target audience.<\/li><li>When done well, it will increase demand and customer loyalty, giving you more control over the distribution of your products and resulting in bigger profits.<\/li><li>Whether you sell B2B or B2C, it is necessary to create positive experiences through marketing or customer service in order to bring in more clients.<\/li><li>The difference between B2B and B2C marketing is that B2B purchasing decisions are also driven by logic in addition to emotion.<\/li><li>Manufacturing branding requires analyzing both your own company, your target audience, as well as other brands in your niche. A strong brand speaks to its customers in their own language and stands out from the crowd.<\/li><li>SME manufacturers with small marketing budgets can use free or low-cost digital platforms such as social media, search engines, or e-mails to market their manufacturing brand.<\/li><\/ul>\n\n\n\n<p><em>You may also like: <a href=\"https:\/\/www.mrpeasy.com\/blog\/contract-manufacturing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"What Are Contract Manufacturing and Toll Manufacturing? (opens in a new tab)\">What Are Contract Manufacturing and Toll Manufacturing?<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding your manufacturing company could be the difference between success and staying afloat. Here is why and how you should develop a brand and use it to market your manufacturing business.<\/p>\n","protected":false},"author":7,"featured_media":7625,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[536,534,538,537,531,533,535],"class_list":["post-7619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-brand-marketing","tag-branding-tips","tag-manufacture-branding","tag-manufacturer-brand","tag-manufacturing-branding","tag-manufacturing-marketing","tag-marketing-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Manufacturing Branding - Marketing ABC for Small Manufacturers<\/title>\n<meta name=\"description\" content=\"Branding your manufacturing company could make the difference between success and staying afloat. Here is how to create a memorable brand experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manufacturing Branding - Marketing ABC for Small Manufacturers\" \/>\n<meta property=\"og:description\" content=\"Branding your manufacturing company could make the difference between success and staying afloat. Here is how to create a memorable brand experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog for Manufacturers and Distributors\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-09T09:48:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-23T14:08:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-marketing-e1615282644472.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"610\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Madis Kuuse\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madis Kuuse\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/\"},\"author\":{\"name\":\"Madis Kuuse\",\"@id\":\"https:\/\/www.mrpeasy.com\/blog\/#\/schema\/person\/e40f89c6de450b1e878b72492dfcce1d\"},\"headline\":\"Manufacturing Branding &#8211; Marketing ABC for Small Manufacturers\",\"datePublished\":\"2021-03-09T09:48:04+00:00\",\"dateModified\":\"2023-01-23T14:08:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/\"},\"wordCount\":3048,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-marketing-e1615282644472.jpg\",\"keywords\":[\"brand marketing\",\"branding tips\",\"manufacture branding\",\"manufacturer brand\",\"manufacturing branding\",\"manufacturing marketing\",\"marketing tips\"],\"articleSection\":[\"Manufacturing Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/\",\"url\":\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/\",\"name\":\"Manufacturing Branding - Marketing ABC for Small Manufacturers\",\"isPartOf\":{\"@id\":\"https:\/\/www.mrpeasy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-marketing-e1615282644472.jpg\",\"datePublished\":\"2021-03-09T09:48:04+00:00\",\"dateModified\":\"2023-01-23T14:08:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.mrpeasy.com\/blog\/#\/schema\/person\/e40f89c6de450b1e878b72492dfcce1d\"},\"description\":\"Branding your manufacturing company could make the difference between success and staying afloat. Here is how to create a memorable brand experience.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#primaryimage\",\"url\":\"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-marketing-e1615282644472.jpg\",\"contentUrl\":\"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-marketing-e1615282644472.jpg\",\"width\":1000,\"height\":610,\"caption\":\"manufacturing-branding-marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mrpeasy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Manufacturing Branding &#8211; Marketing ABC for Small Manufacturers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mrpeasy.com\/blog\/#website\",\"url\":\"https:\/\/www.mrpeasy.com\/blog\/\",\"name\":\"Blog for Manufacturers and Distributors\",\"description\":\"MRPeasy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mrpeasy.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mrpeasy.com\/blog\/#\/schema\/person\/e40f89c6de450b1e878b72492dfcce1d\",\"name\":\"Madis Kuuse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mrpeasy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae2202874594e86ca7ff2a12e9ab764c29e3432cbd299bd596719651d2642792?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae2202874594e86ca7ff2a12e9ab764c29e3432cbd299bd596719651d2642792?s=96&d=blank&r=g\",\"caption\":\"Madis Kuuse\"},\"description\":\"Madis is an experienced content writer and translator with a deep interest in manufacturing and inventory management. Combining scientific literature with his easily digestible writing style, he shares his industry-findings by creating educational articles for manufacturing novices and experts alike. Collaborating with manufacturers to write process improvement case studies, Madis keeps himself up to date with all the latest developments and challenges that the industry faces in their everyday operations.\",\"url\":\"https:\/\/www.mrpeasy.com\/blog\/author\/madis\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Manufacturing Branding - Marketing ABC for Small Manufacturers","description":"Branding your manufacturing company could make the difference between success and staying afloat. Here is how to create a memorable brand experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/","og_locale":"en_US","og_type":"article","og_title":"Manufacturing Branding - Marketing ABC for Small Manufacturers","og_description":"Branding your manufacturing company could make the difference between success and staying afloat. Here is how to create a memorable brand experience.","og_url":"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/","og_site_name":"Blog for Manufacturers and Distributors","article_published_time":"2021-03-09T09:48:04+00:00","article_modified_time":"2023-01-23T14:08:18+00:00","og_image":[{"width":1000,"height":610,"url":"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-marketing-e1615282644472.jpg","type":"image\/jpeg"}],"author":"Madis Kuuse","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Madis Kuuse","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#article","isPartOf":{"@id":"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/"},"author":{"name":"Madis Kuuse","@id":"https:\/\/www.mrpeasy.com\/blog\/#\/schema\/person\/e40f89c6de450b1e878b72492dfcce1d"},"headline":"Manufacturing Branding &#8211; Marketing ABC for Small Manufacturers","datePublished":"2021-03-09T09:48:04+00:00","dateModified":"2023-01-23T14:08:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/"},"wordCount":3048,"commentCount":0,"image":{"@id":"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-marketing-e1615282644472.jpg","keywords":["brand marketing","branding tips","manufacture branding","manufacturer brand","manufacturing branding","manufacturing marketing","marketing tips"],"articleSection":["Manufacturing Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/","url":"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/","name":"Manufacturing Branding - Marketing ABC for Small Manufacturers","isPartOf":{"@id":"https:\/\/www.mrpeasy.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#primaryimage"},"image":{"@id":"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-marketing-e1615282644472.jpg","datePublished":"2021-03-09T09:48:04+00:00","dateModified":"2023-01-23T14:08:18+00:00","author":{"@id":"https:\/\/www.mrpeasy.com\/blog\/#\/schema\/person\/e40f89c6de450b1e878b72492dfcce1d"},"description":"Branding your manufacturing company could make the difference between success and staying afloat. Here is how to create a memorable brand experience.","breadcrumb":{"@id":"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#primaryimage","url":"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-marketing-e1615282644472.jpg","contentUrl":"https:\/\/www.mrpeasy.com\/blog\/wp-content\/uploads\/2021\/03\/manufacturing-branding-marketing-e1615282644472.jpg","width":1000,"height":610,"caption":"manufacturing-branding-marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mrpeasy.com\/blog\/manufacturing-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mrpeasy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Manufacturing Branding &#8211; Marketing ABC for Small Manufacturers"}]},{"@type":"WebSite","@id":"https:\/\/www.mrpeasy.com\/blog\/#website","url":"https:\/\/www.mrpeasy.com\/blog\/","name":"Blog for Manufacturers and Distributors","description":"MRPeasy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mrpeasy.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mrpeasy.com\/blog\/#\/schema\/person\/e40f89c6de450b1e878b72492dfcce1d","name":"Madis Kuuse","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mrpeasy.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ae2202874594e86ca7ff2a12e9ab764c29e3432cbd299bd596719651d2642792?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae2202874594e86ca7ff2a12e9ab764c29e3432cbd299bd596719651d2642792?s=96&d=blank&r=g","caption":"Madis Kuuse"},"description":"Madis is an experienced content writer and translator with a deep interest in manufacturing and inventory management. Combining scientific literature with his easily digestible writing style, he shares his industry-findings by creating educational articles for manufacturing novices and experts alike. Collaborating with manufacturers to write process improvement case studies, Madis keeps himself up to date with all the latest developments and challenges that the industry faces in their everyday operations.","url":"https:\/\/www.mrpeasy.com\/blog\/author\/madis\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mrpeasy.com\/blog\/wp-json\/wp\/v2\/posts\/7619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mrpeasy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mrpeasy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mrpeasy.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mrpeasy.com\/blog\/wp-json\/wp\/v2\/comments?post=7619"}],"version-history":[{"count":11,"href":"https:\/\/www.mrpeasy.com\/blog\/wp-json\/wp\/v2\/posts\/7619\/revisions"}],"predecessor-version":[{"id":13323,"href":"https:\/\/www.mrpeasy.com\/blog\/wp-json\/wp\/v2\/posts\/7619\/revisions\/13323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mrpeasy.com\/blog\/wp-json\/wp\/v2\/media\/7625"}],"wp:attachment":[{"href":"https:\/\/www.mrpeasy.com\/blog\/wp-json\/wp\/v2\/media?parent=7619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mrpeasy.com\/blog\/wp-json\/wp\/v2\/categories?post=7619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mrpeasy.com\/blog\/wp-json\/wp\/v2\/tags?post=7619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}